The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

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The Ghost Howls

NOVEMBER 7, 2021

Image by Microsoft). Microsoft Teams to integrate Mesh in 2022. With a surprise move, Microsoft has announced that in 2022 it will integrate Microsoft Mesh, its framework to create shared XR experiences, inside Microsoft Teams. And if they have these features from Microsoft, they won’t need to get them from Meta.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Qualcomm and Microsoft partnership.

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The Ghost Howls

MARCH 8, 2021

You are all fantastic! Here you are my flower for you! Happy 8th of March, wherever you are! Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. Top news of the week. Image by OceanX).

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Facebook reveals its work on the UX of AR of the future. Top news of the week.

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The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. Apple AR glasses may have been pushed back to 2025–26.

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XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event. Meta Faces Record-Breaking €1.2

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. An Apple-Microsoft-Meta micro-OLED Melee? ” The initial patent continues, “The display substrate includes an array of micro-LEDs forming individual pixels.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. I will have probably something to announce soon, so stay tuned. Top news of the week.

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The Ghost Howls

JULY 13, 2020

And this week I think we had many cool news that are worth a mention, so let’s dig immediately into them! Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. And Sony for sure wants to have a stake in the metaverse.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. These are the conditions specified on the website: We’ll loan you a Vision Pro developer kit to prepare your app for the launch of the new App Store on Vision Pro.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. Anton Hand told me on X that “it’s already a dead platform”.

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VRScout

APRIL 18, 2019

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

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The Ghost Howls

JANUARY 25, 2021

First of all, I’m glad that Facebook noticed that the community wants guarantees on its privacy regarding AR and VR and so now its executives start caring about it. Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs.

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The Ghost Howls

MAY 7, 2022

Let me show you what are some of them. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). At the end of this year or the beginning of the next one, Sony is going to launch its new gaming VR device, dubbed PSVR 2. But most importantly, it will work with some amazing games available for the Sony PlayStation.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. You can now insert an AR element at an exact position in the world, like for instance a landmark. Other relevant news.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

NOVEMBER 27, 2023

If this were true (and it is a HUGE if), it would show that all tentatives to slow down AI development, as some scientists proposed a few months ago, are not practically possible. This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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The Ghost Howls

JANUARY 17, 2022

It’s Monday again, so it’s time for a new roundup of the coolest AR and VR news of the week! It is called Oxymore, and the tickets to enjoy it are free, but limited. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. are being very active is acquisitions.

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AR Insider

APRIL 6, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.)

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. The most immersive enterprise AR device is now available. We’re on the cusp of another life-changing piece of technology and the race is on.

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The Ghost Howls

JANUARY 9, 2023

It is very lightweight and supports a passthrough AR with very high image quality (even if not great depth perception for now). A new rumor on Apple headset talks about a very high-end device. A new week, a new rumor about Apple and its upcoming headset. Because we are sure that the Apple headset ships in June.

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Upload VR

JUNE 19, 2023

Don't expect an Xbox headset anytime soon, as Xbox Game Studios head Matt Booty says he's waiting for a bigger audience in AR and VR. Between PSVR 2 and recent announcements for both Meta Quest 3 and Apple Vision Pro , it was perhaps inevitable that the Xbox VR question would appear once again.

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The Ghost Howls

OCTOBER 30, 2022

Then of course Sony didn’t match this prediction, and the day after the analysts were shouting that PSVR had been a disappointing failure… where actually they should have said that they sucked at market analysis and they should have gone hoeing the soil. Meta is bad, Apple is our savior! It is such a good company.

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XR Today - Big XR News tag

APRIL 28, 2023

The division also develops AR and VR technologies like the Quest Pro headset. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022. Microsoft first announced its acquisition in 2022. ”

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The Ghost Howls

MARCH 20, 2023

But Google has already made clear that is working on AR glasses, so probably it is planning to launch a new pair of smart glasses and so is discontinuing the old model. First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. Such great news!

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc.

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The Ghost Howls

FEBRUARY 7, 2023

The company has teased it is going to announce soon a new XR device , even if it has not revealed what yet (I would bet on AR glasses or an MR headset, but let’s see). Most probably, if we mix this with other rumors of the past, Google is going to offer the operating system as a modified version of Android that works in AR/MR.

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