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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Magic Leap And Google Announce AR Partnership

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Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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Magic Leap is Selling Its First AR Headset for Just $550

Road to VR

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. .

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device.

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Magic Leap Won’t Make a Consumer Headset but May License Tech to Someone That Will

Road to VR

Magic Leap just gave us the first glimpse of its Magic Leap 2 AR headset earlier this week. Comments from the CEO suggest there will be no consumer headset from Magic Leap in the near-term, but the company says its open to licensing its tech for the consumer space. Image courtesy Magic Leap.

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Apple Vision Pro Could Take On Magic Leap, HoloLens, and Varjo In Enterprise AR

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Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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Magic Leap 1 AR Headsets Will "Cease To Function" After 2024

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Magic Leap 1 AR headsets will "cease to function" from 31 December 2024, the company announced. Magic Leap sent an email to all customers containing the following: As such, we are announcing that Magic Leap 1 end of life date will be December 31, 2024.