The Ghost Howls

JANUARY 22, 2021

This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Didn’t work (Image by Microsoft). Sounded good. Smartphone-based AR is here to stay.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Amazon and Tesla could be two outsider of the XR ecosystem instead.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Insider

OCTOBER 31, 2019

The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”. In another scenario, we may see game engines dominant, like Unity or Unreal.

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ARVR

JANUARY 6, 2023

Microsoft Hololens is a key player in the MR market. It has the ability to create a cross platform code where users can create their projects in either JavaScript, Unity, Xamarin, and Cordova. Wearable devices such as Heads-Up Displays (HUD) and AR glasses are expected to be widely adopted with nation-wide 5G installations.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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XR for Business Podcast

JULY 26, 2019

And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. It can be sent. Gabriel: That’s right.

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XR for Business Podcast

JULY 26, 2019

And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. It can be sent. Gabriel: That’s right.

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XR for Business Podcast

JULY 26, 2019

And even the ability to just do an Amazon Go-like transaction is actually a spatial transaction. And I think people like, you know, Timoni West and others at Unity are doing great work around exploring what those spatial digital interactions and user experiences really need to be over time. All of the--. It can be sent.

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