Amazon Immersion Microsoft Unreal 
The Ghost Howls
SEPTEMBER 27, 2020
The game is very different from its predecessor, and it is less a realistic combat simulator and more an adrenaline multiplayer game, like Unreal Tournament or Quake Arena. Microsoft has acquired Zenimax for $7.5B. In-between the console wars, Microsoft has bought Bethesda’s parent company, Zenimax, for $7.5B. Let’s dream!).
XR Today - Big XR News tag
MAY 19, 2023
This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. However, an increased marketplace awareness leads to some great partnerships that solidify a handful of immersive firms in their enterprise presence. The news is ramping up!
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The Ghost Howls
JULY 13, 2020
And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.
The Ghost Howls
MARCH 1, 2021
All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.
Bernard Marr
OCTOBER 15, 2023
While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.
AR Insider
OCTOBER 31, 2019
The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”.
The Ghost Howls
DECEMBER 13, 2021
Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. It is a big showcase demo for its Unreal Engine 5, and I have to say it is pretty impressive.
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