XR Today - Virtual Reality

MAY 29, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. Visitors to the immersive space can receive medical attention, advice, and documentation in real-time with the help of real staff and virtual, AI-powered chatbots.

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XR Today - Mixed Reality tag

MAY 18, 2023

Both firms have created a platform for displaying XR content in moving vehicles for gaming, entertainment, and other experiences using immersive technologies. The new system combines BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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Groups Magic Leap Automotive Gaming 96

VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. Innovation Requires New Interfaces.

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XR Today - Virtual Reality

APRIL 19, 2023

Virtual reality combines hardware and software to immerse users in digital environments for numerous use cases, including learning, entertainment, therapy, and others. Visitors to the immersive space can receive medical attention, advice, and documentation in real-time with the help of real staff and virtual, AI-powered chatbots.

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Tech Trends VR

FEBRUARY 17, 2019

Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek) I will also admit that it feels on the heavy side after prolonged use. It offers content such as AR enhanced golf training by Oncore Golf, Amazon Alexa and Google Assistant.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Saudi Aramco, the world’s biggest energy supplier, became a top funder for immersive firm PIXO XR to train and upskill workers in the country.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Players can use the novel tools to buy and sell in-game content and identify metadata, ownership, and other key details for immersive content. it announced this week.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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The Ghost Howls

SEPTEMBER 27, 2020

Magic Leap may partner with AWS. In an article on Bloomberg that analyzes the failure of Magic Leap, it is cited a rumor that says that Magic Leap may partner with Amazon so that to exploit its famous Amazon Web Services. Nreal may launch in Europe next year.

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Tech Trends VR

MARCH 27, 2020

Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo and the global voice and speech recognition market size is estimated to reach USD 31.82 Millions of us now own some sort of room-based voice device such as Google Home or Amazon Echo Click To Tweet. billion by 2025. 1 – Intuitive UX.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

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AR Insider

SEPTEMBER 26, 2019

Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Add it all up and each of these players will rule a different “layer” to the immersive web. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer.

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TechCrunch VR

JANUARY 30, 2020

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. That will also be buffered by a raft of new hardware, Agarawala said.

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XR Today - Mixed Reality tag

MAY 30, 2023

ARuVR , a premier extended reality (XR) training platform for enterprises, announced on Tuesday it had received learner accreditation for its immersive technologies. This includes the company’s long list of clients: Coca-Cola, British Telecom (BT), ScotRail, Amazon, PricewaterhouseCoopers (PwC), Five Guys, and the Royal Air Force.

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The Ghost Howls

MARCH 23, 2020

Magic Leap reveals updates and new enterprise solutions. With various posts on its blog, AR startup Magic Leap has revealed a bunch of new updates. This package offers 4 Magic Leap 1 headsets + the subscription to Spatial pro, all for 45 days, for a rental price of $5000. News worth a mention. It seems fun.

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ARPost

MARCH 24, 2020

GeoPose is the crucial idea linking immersive technology and the IoT into a possible digital future. GeoPose is a new thing to many people, but it’s already being used in a special kind of immersive experience called “ location-based AR.” Amazon has a system, Microsoft has a system, Magic Leap has a system.

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Tech Trends VR

DECEMBER 19, 2019

A lot has happened in the immersive space over the past 12 months. If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Bumpy Road For Magic Leap.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Magic Leap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.

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The Ghost Howls

JUNE 7, 2021

A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device. Magic Leap has announced that it has partnered with AMD to build the next generation of its glasses.

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Upload VR

JANUARY 18, 2024

On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Microsoft formally killed its PC VR platform.

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The Ghost Howls

OCTOBER 4, 2022

The device is available on Amazon for $379. AI-generated art is one of the big trends of the moment, and even if it is not directly related to XR, it is a field that has points in common with immersive realities. Discover Raindance Immersive. Nreal Air is now on sale in the US. Some news on the metaverse. Learn more.

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The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Magic Leap Two is coming at the end of the year. At the end of 2021, we will discover what will be the fate of Magic Leap.

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The Ghost Howls

SEPTEMBER 4, 2019

The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. The road in front of AR and VR is still very long and many years are needed to make immersive realities mainstream like cell phones.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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The Ghost Howls

SEPTEMBER 21, 2021

I just know about Neal Stephenson because he was “Chief Futurist Wizard” at Magic Leap and that the company with him as a Wizard has gone close to bankruptcy (probably he made the wrong spell as a wizard). I work in front of a computer, but what about people that for instance work in a factory?

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EON Reality

JULY 30, 2021

For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone. billion people already own, as well as VR- and AR-specific devices from companies like Microsoft , Facebook , Apple , Magic Leap and other technological giants.

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The Ghost Howls

JUNE 17, 2019

That’s very immersive and fun : from my experience in developing HitMotion: Reloaded on the Vive Focus Plus , I can tell you that moving your body all around your room is how standalone VR is meant to be played. HP is investigating and has announced that the device will be available on HP website, Amazon and other retailers in July.

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The Ghost Howls

JUNE 13, 2022

Microsoft will for sure keep pushing for immersive realities and “the metaverse”, but in a completely different way. Amazon now offers the possibility to try-on shoes in AR on its app. More info (Kipman resigning from Microsoft / Road To VR) More info (Kipman resigning from Microsoft / Upload VR). Learn more. Learn more. Learn more.

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The Ghost Howls

OCTOBER 12, 2020

If the numbers are real, they are impressive: HoloLens 1 sold 50,000 headsets worldwide during its lifetime, Magic Leap has sold less than 10,000 glasses… and these companies had bigger funding than Nreal.

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XR for Business Podcast

SEPTEMBER 2, 2019

I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? And one of the experiences, one that you mentioned, I recently saw at Collision Conference in Toronto and H&M had partnered with the Magic Leap to allow attendees to design their T-shirt in mixed reality using the Magic Leap.

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The Ghost Howls

MAY 31, 2018

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Over the years, digital media has moved on from text to images, then video, and is now going into immersive digital experiences.

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The Ghost Howls

DECEMBER 13, 2021

One of them is a new interest of investors towards immersive technologies: since the metaverse is the next big thing, now everyone is looking for a way to invest in it. Magic Leap rebrands and kills the whale. The m**averse hype is attracting investors.

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AR Insider

MAY 6, 2020

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. 8 called Spatial& Spatial& creates immersive retail experiences by tapping into the emotional power of VR.

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The Ghost Howls

OCTOBER 19, 2020

After one month from its official announcement, Facebook has released the Oculus Quest 2, that from the 13th of this month can be purchased online on the Oculus Store or on official resellers (like Amazon) or offline on partner stores (like Best Buy). Well, one German guy did it…. More info. “To To Miss The Ending” wins an award at LFF.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. ” “Apple’s notoriously good at this, and I was intrigued with their ability to transition in and out from full immersion seamlessly,” he stated.

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