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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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E3 2017: Sony Video Talks Future PSVR Upgrades: A.I., Focus Variation And More

UploadVR Between Realities podcast

Just like any other VR headset, Sony’s PlayStation VR (PSVR) leaves plenty of room for improvement, and the company’s R&D division has a few ideas on where to take it on both a software and hardware level. You can see it below, the clip starts at around 43:20.

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Jumanji: The Next Level Comes to Theaters and Fans’ Devices as an Exciting WebAR Experience

ARPost

To create it, Sony Pictures partnered with several companies, such as Amazon, Trigger, Snapchat, Candy Crush Saga and TikTok. We wanted to bring that experience to our campaign whenever we could,” said Sony Picture’s Elias Plishner. Two years later, Jumanji comes back with the same team of stars.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Top 3 Types of AR-Enabled Hearables.

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Bollé Launches the First AR Try-Out Experience

ARPost

They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. QReal , a subsidiary of The Glimpse Group , is a company that specializes in making 3D models for use in AR and VR applications. M7 Innovations is a company that uses exponential technologies to help companies solve complex problems.

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Sony’s Richard Marks On How Voice Command Will Turn VR Into The Holodeck

UploadVR Between Realities podcast

As one of the earliest developers of the PlayStation VR (PSVR) headset and having worked on countless other peripherals for the company, Sony’s Richard Marks knows a lot about futuristic tech. The PlayStation Magic Lab boss is constantly working with the next big concepts that will make our gaming experiences even richer.

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