Amazon Government Microsoft Unity 
XR Today - Virtual Reality
DECEMBER 2, 2022
Even governments are turning to immersive platforms to showcase tourism, security, and travel opportunities. Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. Whether or not today’s workforces are prepared for VR is another question, unlike many platforms like Microsoft Teams or Zoom.
The Ghost Howls
AUGUST 24, 2020
Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.
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TechCrunch VR
NOVEMBER 30, 2021
A slew of big names have begun announcing metaverse projects, like Facebook which went so far as to rename its parent company Meta , Niantic (the makers of Pokémon Go) , Amazon, Roblox, Unity Software and Microsoft.
The Ghost Howls
JANUARY 22, 2021
Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.
The Ghost Howls
JANUARY 20, 2021
From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections.
AR Insider
MAY 6, 2020
The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.
XR for Business Podcast
SEPTEMBER 4, 2019
Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.
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