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ARtillery Briefs, Episode 55: What is Geo-local AR?

ARVR

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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Will the AR Cloud Underpin a “Real-World Metaverse?”

ARVR

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. View the Instagram layer for geo-tagged stories from friends, and the Pinterest layer to discover new products. These layers will fulfill various functions.

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Will Wearables Pave the Way For AR?

ARVR

Trojan Horse Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Amazon is motivated for similar reasons?—?a

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How Will the AR Cloud Unlock the Spatial Web?

ARVR

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The latter powers Google’s Live View AR navigation tool. And it’s already started.

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6 AR trends to watch in 2020

ARVR

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. As big players like Apple and Google keeping developing, the value of AR is expected to grow even further in the next years.

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Mike Boland (ARtillery Intelligence) on the Motivations and Machinations of the Major Players in AR

The AR Show

Earlier in his career, Mike was one of Silicon Valley's first tech reporters focused on the internet as a staff reporter for Forbes magazine starting in 2000. And we discuss Microsoft, Google, Facebook, Amazon, and Snap, trying to guess where they might be going based on their motivations and past behavior.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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