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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Skin in the Game. in mobile workflows.

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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. The Social Layer.

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. Highly Motivated. Sound Investment.

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AR Leaders Join the ‘Four-Comma Club’

AR Insider

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). This principle is at the heart of our ongoing follow-the-money exercise. ” in Hanneman-speak.

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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start.

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How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But our standards of precision are higher, and you deserve better.

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Who’s Waging the Wearables Wars? Part VI: Snap

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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