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A Tour of the Mytaverse Enterprise Immersive World

ARPost

About this time last year, the company hosted a Pepsi-led event focused on innovation that brought over 300 representatives from Google, Adobe, IBM, Salesforce, Amazon, and others into the platform for the first time. The update brought Unreal Engine 5 to the platform (Did we mention that Unreal is a tech partner?), seed round.

Immersion 356
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Amazon Shows What Lumberyard Can Do For VR With Free Showcase

UploadVR Between Realities podcast

Wondering what Amazon’s videogame development engine, Lumberyard, can do for VR? The company has some new examples for you today. Lumberyard might not be the most prominent engine in the industry right now, but Amazon is trying to build momentum, especially on the VR side. Tagged with: Amazon , development , lumberyard.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 58
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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. However, an increased marketplace awareness leads to some great partnerships that solidify a handful of immersive firms in their enterprise presence. The news is ramping up!

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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

Nebula for Mac allows users to connect an Xreal product to a Macbook computer to stream immersive content up to 102 inches in size on immersive screens. The Macbook integration enables Apple users to enhance productivity using virtual screens as second monitors via Xreal brand immersive hardware.

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Game On! The Top 10 Video Game Trends In 2024

Bernard Marr

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. Amazon and Netflix also entered the market, with Netflix taking a different approach by offering downloadable game content on users' devices.

Trends 52
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Assembling a Billion Polygons in Real-Time, with Epic Games' Marc Petit

XR for Business Podcast

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

Gaming 78