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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock.

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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

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AWE EU 2022 Is Headed for Lisbon

ARPost

Further, the legendary AWE Expo Hall is still a part of the European event. Microsoft, Google, the XRA – and That’s Just One Talk. Other big companies include HTC Vive , HaptX , Niantic , and Amazon. And, exhibitors can still win Best of Show awards at the wrap-up ceremony on the last day.

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How Different XR Companies Approach Cloud Services

ARPost

“Varjo Reality Cloud is our platform that will allow the ultimate science fiction dream – photo-realistic teleportation – to come true,” CTO Urho Konttori said in a launch event last summer. For example, Magic Leap has had a partnership with Google Cloud for the past year now. Parents and Partners. Your Forecast: Cloudy.

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Is Personal Computing’s Next Conquest Your Face?

AR Insider

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Microsoft (enterprise) 4.

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XR Talks: AR is All About Location

AR Insider

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. could plant seeds for its own AR cloud.

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