Amazon Entertainment Magic Leap Unreal 
The Ghost Howls
JULY 13, 2020
And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.
VRScout
MARCH 30, 2017
The German auto manufacturer evaluates design features in virtual reality before building prototypes in actual reality, using the famous high-quality physics-based rendering power of Unreal for the game engine and using the HTC Vive for the VR hardware. AMAZON MIGHT OPEN AR SHOPPING STORES. THEME PARKS LOVE VR AND AR, BUT HOW?
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XR for Business Podcast
JUNE 24, 2019
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. You can mess around with Amazon Sumerian.
XR for Business Podcast
JUNE 24, 2019
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. You can mess around with Amazon Sumerian.
XR for Business Podcast
JUNE 24, 2019
The reason the company was started was because, like I said, all these use cases were so obvious, especially after being in the space for a long time, that I saw all this amazing commercial potential that was only being unrealized because the technology wasn’t good enough. You can mess around with Amazon Sumerian.
The Ghost Howls
AUGUST 11, 2019
HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Amazon thinks using AR for its delivery agents. That is huge.
The Ghost Howls
DECEMBER 13, 2021
It is a big showcase demo for its Unreal Engine 5, and I have to say it is pretty impressive. Magic Leap rebrands and kills the whale. Magic Leap’s transition to an enterprise company is now complete after this week the company has killed the last sign of its creative-oriented past. News worth a mention.
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