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The Most Important Upcoming AR/VR Events This Year

ARPost

The event aims to discuss the impact and opportunities for XR across a number of industries including architecture, design, medicine, education, training, science, art, and entertainment. Some of the most important Fortune 500 companies will be represented at the event, including Boeing, Canon, Shell, Amazon, and Hewlett Packard Enterprise.

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Miami to Host Immerse Global Summit 2022

XR Today - Mixed Reality tag

Firms such as Amazon, AT&T, Meta Platforms, Magic Leap, Qualcomm, Sony Interactive Entertainment, Unity Technologies, Lenovo, General Motors (GM), and others will take the XR centre stage to discuss how metaverse technologies reshaping enterprises and their operations.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Sony Interactive Entertainment is also set to join massive tech giants such as Magic Leap, AT&T, Amazon, Qualcomm, Unity, Lenovo, and many others at the Immerse Global Summit (IGS) 2022 in Miami, Florida.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. You don’t even know how this made me happy! Top news of the week.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

DANGEN Entertainment is hosting a development grant program aimed at helping indie developers that are working on their dream projects. More info (LensList contest) More info (DANGEN Entertainment grant). Amazon now offers the possibility to try-on shoes in AR on its app. Prizes are up to $10,000! Some news on content.

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NVIDIA Announces CloudXR Updates at SIGGRAPH 2023

XR Today - Mixed Reality tag

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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