Remove Amazon Remove Augmented Reality Remove Examples Remove Unreal
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Nreal rebrands as XREAL and expands its ecosystem

The Ghost Howls

Nreal becomes XREAL One of the new brand images of XREAL (Image by XREAL) Nreal, which is one of the most interesting AR startups around, entered into a dispute with Epic Games for its name being too close to “Unreal” , which is a well-known name in our ecosystem. So the Nreal management took the right decision.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

For example, users can use hand gestures to control the cursor or their voice to dictate commands. Epic claimed that the two companies trademarks, “Nreal” and “Unreal,” were visually similar and could create confusion among customers.

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Game On! The Top 10 Video Game Trends In 2024

Bernard Marr

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. Amazon and Netflix also entered the market, with Netflix taking a different approach by offering downloadable game content on users' devices.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality.

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The Direct from Imagination Era Has Begun

Building the Metaverse

An example of this is how it can be used to dream of virtual machines and text adventure games. Lensa’s growth, with examples of its output based on the author. is a good example of something that probably never would have been funded by a traditional game publisher. Image from Unreal Engine 5.1 16,384 cores!