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Nreal rebrands as XREAL and expands its ecosystem

The Ghost Howls

Some rumors were already going around in the previous days, but now it is official: Chinese AR company Nreal has rebranded as XREAL. ” I think these are all interesting view modalities to offer to users. Let’s see all these pieces of news together. So the Nreal management took the right decision.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The US Army is experimenting with AR goggles on dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR. Google and Snapchat release features that aim at the AR Cloud.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Although, this is quickly changing.

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GDC 2017: Epic’s Tim Sweeney on What Unreal Engine VR Means for Non-gaming Industries

UploadVR Between Realities podcast

But games are just the start of where VR and AR are heading, and honestly, most likely will not be either platform’s primary function in the future. Of course, all of the various applications, programs and tools will require a base engine for creation, and that’s where Epic Games – and specifically its Unreal Engine – comes in.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. CloudXR From NVIDIA.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! The move led to a multi-year legal battle for the right to use the word ‘Real’ regarding AR products.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. Other relevant news. Image by Epic Games).

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