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Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

ARPost

Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources. They simply need to upload their products’ Amazon Standard Identification Numbers (ASIN) into the CMS of Hexa.

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AR Mirrors Take Window Shopping To The Next Level

VRScout

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. This includes Amazon and its Virtual Try-On for Shoes as well as Snapchat’s Dress Up feature. This is where ZERO10’s AR Mirror comes in. Virtual try-on technology invades brick-and-mortar stores.

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Niantic’s Latest AR Game Peridot Is One Of Its Best Yet

VRScout

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? Peridot sets itself apart with its improved use of AR technology.

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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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Getting started with Augmented Reality (AR)

ARVR

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Can Walmart Popularize AR Shopping?

ARVR

As tech giants continue to invest in AR, could greater consumer traction be stimulated by non-tech players? This thought bubbled up as Walmart continues to raise its AR game. For example, its ‘View in Your Home’ feature lets shoppers visualize furniture and decor through AR.

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