AR Insider

FEBRUARY 21, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative analysis and top takeaways. For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff.

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The Ghost Howls

AUGUST 28, 2023

The first huge leak we had this week was a full unboxing video of the device. This time was not some hotel employees finding some random Quest boxes, but a n anonymous guy uploading the unboxing video on Reddit. The video was later republished by “VR Panda” on Twitter.

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

MAY 21, 2021

We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland. Apple is signaling interest in developing geospatial experiences as part of its larger AR play. The AR Space Race, Part II: Apple. Local Intent. Orbiting Efforts.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse. Softer Landing.

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AR Insider

OCTOBER 30, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. To celebrate its birthday, Inbar gathered and moderated a panel of leading thinkers at a recent AWE Nite NYC (video below). T he AR cloud has turned three.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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AR Insider

JANUARY 17, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative analysis and top takeaways. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. Speakers’ opinions are their own.

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The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Passengers can use the system to watch films, play video games, meditate, and send messages on social media. Apple also filed a separate trademark for the new xrOS operating system late last year.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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Mashable VR

MAY 24, 2022

Looking for a quality tablet for streaming and e-books (without the Apple prices)? Amazon has pretty much cornered the market in that regard. The brand's Fire HD 10 is inexpensive and high performing, and ideal if you’re already invested in the Amazon ecosystem with a Prime membership or Alexa-enabled devices.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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AR Insider

JANUARY 15, 2021

That’s the topic of this week’s XR Talks (video below). This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. We’ll keep our eyes out for more, and you can see the full video below for the basics of aggregation theory.

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ARVR

MAY 11, 2022

It’s also the topic of the latest ARtillery Briefs episode, with video and takeaways below. Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! The effects of the pandemic on XR.

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Tech Trends VR

MAY 2, 2018

The Brazilian-born inventor gets recognition for his groundbreaking work with the Microsoft Hololens. The HoloLens incorporates several patent-protected Microsoft inventions, including Kipman’s motion sensors initially brought to market for the Xbox Kinect video game controller.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. We have no answers and Video Games Deluxe is tightlipped on this.

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AR Insider

NOVEMBER 29, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. Collectively, where does this all point?

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XR Today - Mixed Reality tag

JUNE 7, 2023

Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. Apps like Snapchat even use this technology to allow users to filter images and videos. Apple: As mentioned above, Apple is currently making waves in the spatial tech space.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. Users can also interact with immersive video calls, social media, and gaming applications.

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AR Insider

JULY 31, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. Header Image Credit: Microsoft.

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XR Today - Virtual Reality

JANUARY 19, 2024

Even Apple seems to focus on the business world with its pricey Apple Vision Pro. Remember, alternatives like the Apple Vision Pro are set to cost almost four times as much ($3,499). The Meta Quest Pro has numerous optional accessories from Amazon, the Meta online store, and other vendors.

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The Ghost Howls

JANUARY 25, 2021

A new week has passed by, and it has been a quite good one for me: I’ve been featured again on Authority Magazine and I’ve launched a new series of videos on my Youtube channel where I answer the questions of the community. Apple way be working on a VR headset. Happy Monday everyone! Other relevant news. Image by Martin Hajek).

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft.

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The Ghost Howls

OCTOBER 4, 2021

Nreal noticed that in some countries, users of Nreal Light AR glasses used the device just to watch video content on a big virtual screen , so it has understood that there is a market for this kind of device. Apple Maps are going AR. Microsoft is going to release a database of synthetic faces. Some news on content.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Work apps : Pages word processing, Numbers spreadsheet and Keynote slide deck apps, as well as iMovie and GarageBand for video and music production. Let me explain to you why.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

JANUARY 22, 2021

If we talk about compatible devices, we all have a smartphone that can do AR, we all have watched on some social media short video selfies with some AR effects on. This commercial video about Google Glasses led me to immersive realities. Didn’t work (Image by Microsoft). Can this count as AR having become mainstream?

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The Ghost Howls

MARCH 2, 2020

This means having AR and VR on the same device ; A 5G modem ; 8K videos playback at 60fps; Accelerated AI so that to be able to perform objects recognition and other cool stuff on the camera feed. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). News worth a mention.

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The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it.

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Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

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Mashable VR

JUNE 11, 2022

The weatherproof Sonos Move is easy to bring inside and outside thanks to its handle, has great sound quality, and has Google Assistant and Amazon Alexa built in. It is peak backyard barbecue/patio hangout season, and you don't want to be caught without a speaker that can handle the task.

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