AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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Wearables AR Strategy Apple 319

AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

Wearables 238

Wearables Apple AR Trends 238

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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Apple Saudi Arabia Magic Leap Video 111

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Apple Ukraine Samsung Data 283

Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Samsung Google Apple Hardware 117

AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 250

Wearables Apple AR Trends 250

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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Wearables AR Microsoft Apple 286

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Apple Sony HTC Hardware 328

AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Next up: Google. Skin in the Game.

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Wearables Microsoft AR Amazon 250

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies.

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AR Amazon Apple Wearables 203

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple.

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Wearables Trends Amazon Hardware 232

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

Augmented Reality 489

Augmented Reality Magic Leap AR Apple 489

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

Wearables 130

Wearables AR Strategy Apple 130

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 250

Wearables AR Augmented Reality Strategy 250

AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. It includes some of its data and takeaways.

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AR Google Case Study Data 349

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 224

Wearables AR Machine Learning Apple 224

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

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China Apple Ukraine Video 473

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple.

Wearables 291

Wearables Hardware Exercises AR 291

The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. Quest 3S launch date and strategy When will the Quest 3S be launched? There are between 20 and 30 million of Quest 2 out there, while only 1M of Quest 3.

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Gaming Oculus Course Strategy 318

Anand Tech

JULY 26, 2023

As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We "We are looking for a U.S. So securing orders from a tech giant is challenging for a new kid on the block.

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Japan Government Samsung Google 91

Bernard Marr

FEBRUARY 12, 2023

When it comes to commercializing AI technology today, businesses are generally following one of two strategies. The book begins by highlighting Alphabet (parent company to Google) as a prime example of a company that is "all in on AI," with machine learning powering many of its popular services like search, Maps, Assistant, and Gmail.

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Machine Learning Strategy Data Technology 98

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But the sheer magnitude of risk is commendable.

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Head Mounted Display AR Exercises Trends 246

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release

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Unreal Apple Government Data 434

The Ghost Howls

APRIL 12, 2021

The stocks of the headset are becoming empty on its main stores (Oculus website, Lenovo online store, Amazon US, etc…) and Facebook has stated that “it won’t replenish them”. Is Google collecting the pieces for an XR headset? The Rift S was already “a dead headset walking”, but now it is officially dead.

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HTC Google Razer Oculus 449

XR Today - Augmented Reality tag

MARCH 6, 2023

Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. We’re very excited to be here in Barcelona to reach a wider audience, and turn possibilities into opportunities for success” The strategy comes on the heels of reported revenue growth of 17.2 percent year-on-year, or 1.7

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AR Head Mounted Display Strategy eBook 83

ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. This year Apple took it up a notch and introduced LIDAR depth sensors to the lineup which will bring more robust AR experiences. Compared to Amazon and Google the Portal is the only display/camera with AR capabilities.

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AR Augmented Reality Real Estate Samsung 130

The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Facebook has to re-think its content publication strategy: App Lab is a good first step in this sense, but it is not enough.

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Apple Magic Leap Oculus Eye Tracking 356

The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). Apple moves top executive to AR glasses team.

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Samsung Survey Oculus AR 201

UploadVR Between Realities podcast

NOVEMBER 4, 2016

billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. Amazon – NASDAQ: AMZN – VR Content & Game Engine. Amazon – NASDAQ: AMZN – VR content. Apple – NASDAQ: AAPL – AR/VR headset.

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Industry Magic Leap Samsung Amazon 100

Tech Trends VR

DECEMBER 19, 2019

At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May. Google Ends the Daydream.

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Augmented Reality Magic Leap AR Immersion 207

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

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Virtual Reality Microsoft Data Machine Learning 367

Bernard Marr

AUGUST 22, 2022

By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. “It Matthew Ball , Author, formerly Amazon AMZN -2.9%. Eric Schmidt , Google. There’s not an agreement on what the metaverse is, even though one company has changed its name in anticipation of defining it.”.

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Virtual World Microsoft Controllers Google 94

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They can’t look nerdy like Google Glass did.

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AR Augmented Reality Magic Leap Immersion 62