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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. Skin in the Game. After examining Amazon last week, it’s time to zero in on Microsoft. Microsoft had a similar fate in smartphone era. But what’s everyone else doing?

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The XR Week Peek (2024.01.30): Vision Pro prepares to ship, PSVR 2 sales are stagnating, and more!

The Ghost Howls

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

Top news of the week (Image by Roblox) Roblox Beta has been launched for Quest Some weeks ago I reported here the announcement by Meta about an upcoming launch of the popular gaming platform Roblox on Meta Quest. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

Together with this announcement, Sony has also announced 11 new games that will be compatible with the console, including 4 titles that have never been released before. Since PSVR 1 games won’t be compatible with PSVR 2, Sony has to build a content catalog for this headset from scratch, and this will require time, money, and commitment.

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Big XR News from Microsoft Ignite, Snap, Meta, and Valve

XR Today - Mixed Reality tag

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

It can be a game-changer for the whole digital world, so I thought it was worth sharing my thoughts about what it could mean for XR. For instance, Apple is an example of a gatekeeper, since it is a trillionaire market leader, and acts as an intermediary between app developers and their users. Concept of a future AR glass by Apple.

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