The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

Apple 415

Apple New Zealand AR Data 415

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

Apple 295

Apple Survey Machine Learning AR 295

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Oculus fixes two of the greatest issues of Oculus Link.

Hand tracking 235

Hand tracking AR Oculus HTC 235

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. Roblox CEO hints at the Oculus Quest as a future platform.

Eye Tracking 365

Eye Tracking HTC China Amazon 365

The Ghost Howls

SEPTEMBER 9, 2019

A market where Oculus has almost no earning s from the hardware sales, though, so it’s a weird situation. Internal iOS 13 code seems to point at Apple AR glasses. It is not a secret that Apple is working on a pair of AR glasses (even if someone still thinks that the project has been abandoned). Who knows. News worth a mention.

AR 192

AR Oculus Virtual Reality Survey 192

The Ghost Howls

JANUARY 20, 2021

The Oculus Quest 2 is selling incredibly well because it offers the right combination of affordable price, good hardware, and a good software ecosystem. Not to mention the millions spent on marketing , especially in the US (Oculus was one of the sponsors of NBA, for instance). The Quest will still be the king. Me wearing a Valve Index.

Virtual Reality 522

Virtual Reality Trends China HTC 522

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. It doesn’t seem to be on par with the Oculus Quest 2, but as a first device by Nolo, it is not that bad. The second one is a Chinese video comparing some technical characteristics of consumer Pico Neo 3 and Oculus Quest 2.

Magic Leap 345

Magic Leap AR Tips China 345

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Salesforce uses Oculus Rift to create an immersive 3D environment for analyzing data.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. And we also look at consumer software numbers as a whole.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. And we also look at consumer software numbers as a whole.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Is that a number that you guys--? Or it's going to take some more time?

Training 60

Training AR Data Augmented Reality 60

The Ghost Howls

MAY 27, 2019

This year we had the launch of two amazing 6 DOF all-in-one Virtual Reality headsets : the Oculus Quest and the HTC Vive Focus Plus. The official boxes of the Oculus Quest (above) and Vive Focus Plus (below). Oculus Quest and controllers (Image by Oculus). The design of everything reminds a bit the one of the Oculus Rift.

HTC 362

HTC Oculus China Controllers 362

XR for Business Podcast

DECEMBER 15, 2019

We plan to go online with it on Amazon or Netflix and present it like that, and then have it be an additional thing that maybe Netflix or Amazon has on their platform in the Oculus or HTC. And we put this kind of like Apple-esque music over it, and made this cute little commercial and it never saw the light of day.

San Francisco 60

San Francisco San Jose Filming California 60

UploadVR Between Realities podcast

DECEMBER 31, 2016

When you think about things like intelligent assistants, we have embedded services like Siri from Apple, Google Home, Amazon Echo with Alexa. That becomes a critical component as people look at VR as marketing and VR as an entertainment platform, be it for games or video or other content. Facebook has Oculus.

Trends 135

Trends Las Vegas Hardware Automotive 135

XR for Business Podcast

OCTOBER 30, 2019

And part of what we did is we started really looking at our industry, motion picture, media, entertainment, and just in fact, communication, our communication methods. And the reality is, when we were kids or when we were much younger, our choices for media, for entertainment, for communication was very limited. That is ridiculous.

Technology 78

Technology Entertainment Video Filming 78

XR for Business Podcast

OCTOBER 30, 2019

And part of what we did is we started really looking at our industry, motion picture, media, entertainment, and just in fact, communication, our communication methods. And the reality is, when we were kids or when we were much younger, our choices for media, for entertainment, for communication was very limited. That is ridiculous.

Technology 60

Technology Entertainment Video 360 Video 60

XR for Business Podcast

OCTOBER 30, 2019

And part of what we did is we started really looking at our industry, motion picture, media, entertainment, and just in fact, communication, our communication methods. And the reality is, when we were kids or when we were much younger, our choices for media, for entertainment, for communication was very limited. That is ridiculous.

Technology 60

Technology Entertainment Video Filming 60

The Ghost Howls

AUGUST 11, 2019

Everyone of us already knew that Gear VR was a platform almost abandoned when Oculus announced the Oculus Go. Anyway, officially, both Samsung and Oculus have continued at least to support it. Original image by Oculus). Xiaomi disbands the Mi VR team, with unknown effects on Oculus Go. Gear VR is dead.

Samsung 196

Samsung Survey Oculus AR 196

XR for Business Podcast

JANUARY 17, 2020

I can ask Google questions now; Voice, Amazon, Alexa, and Google Voice. And I got the Oculus Go, thinking, “Oh, this is gonna be great for VR.” And so when the Oculus Quest came out, we kind of said, “We’ll just wait, it’s not going to be as good.” They were acquired by Apple.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

JANUARY 17, 2020

I can ask Google questions now; Voice, Amazon, Alexa, and Google Voice. And I got the Oculus Go, thinking, “Oh, this is gonna be great for VR.” And so when the Oculus Quest came out, we kind of said, “We’ll just wait, it’s not going to be as good.” They were acquired by Apple.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2. News worth a mention.

Survey 302

Survey Apple AR Samsung 302

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. And then there’s Amazon, they have Sumerian. You have Apple, with ARKit. Alan: Well, I think we’re we’re already in that position where we’ve got Apple, Google, Facebook, Amazon, Walmart. So you have all these different 3D file formats.

Technology 78

Technology Education AR Architecture 78

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. And then there’s Amazon, they have Sumerian. You have Apple, with ARKit. Alan: Well, I think we’re we’re already in that position where we’ve got Apple, Google, Facebook, Amazon, Walmart. So you have all these different 3D file formats.

Technology 78

Technology Education AR Architecture 78

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. And then there's Amazon, they have Sumerian. You have Apple, with ARKit. Alan: Well, I think we're we're already in that position where we've got Apple, Google, Facebook, Amazon, Walmart. Facebook accepts glTFs, Hololens is FBX models, VR is usually OBJs.

Technology 60

Technology Education Architecture AR 60

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. We also had Oculus participate, which was great.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. We also had Oculus participate, which was great.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. We also had Oculus participate, which was great.

Training 60

Training Education Data Technology 60

The Ghost Howls

JANUARY 25, 2022

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. Me wearing my branded Oculus Quest 2. So… let’s start!

Virtual Reality 487

Virtual Reality Eye Tracking Apple Government 487