Next Reality AR

APRIL 1, 2021

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands. Don't Miss: Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App As if that weren't enough, his collaboration with sneaker designer MSCHF to release "Satan Shoes" (cust

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Next Reality AR

MARCH 31, 2021

As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future. This week, the company revealed Codename: Urban Legends, a demo game built with the Niantic Real World Platform that showcases action-packed, multi-player mobile gameplay achieved through low-latency 5G connectivity via edge servers.

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Next Reality AR

MARCH 30, 2021

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers. On Tuesday, Google announced a number of new features coming to Google Maps, chief among them an expansion of Live View to indoor navigation of airports, malls, and transit stations.

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Next Reality AR

FEBRUARY 24, 2021

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality.if you have a newer model iPhone. On Wednesday, Atlantic Productions, the company behind the BAFTA award-winning film David Attenborough's Natural History Museum Alive featuring the eponymous historian, have created a companion iPhone app that enables users to view virtual reproductions

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Next Reality AR

FEBRUARY 18, 2021

A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector. First and foremost, Magic Leap has added support for Web Real-Time Communications (WebRTC) in Lumin OS 0.98.20, including an update to the Helio browser to improve compatibility with audio and video communications platforms.

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Next Reality AR

FEBRUARY 18, 2021

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA's latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian Channel's digital team has crafted yet another timely space-based AR app for the occasion.

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Next Reality AR

FEBRUARY 16, 2021

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common on apps like TikTok and Snapchat. Don't Miss: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters' Entering from stage right is Vidiyo, a series of playsets featuring charact

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Next Reality AR

FEBRUARY 9, 2021

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey page on the top navigation bar of its website. Don't Miss: Verizon, Pepsi & Cheetos Run AR Plays for Their Super Bowl LV Advertising Efforts To further demonstrate its love for the game, the beer maker is running a marketi

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Next Reality AR

FEBRUARY 9, 2021

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality. And while AR isn't new to the music business, a new AR experience from the band could end up being as groundbreaking as Michael Jackson's "Thriller" once was for the music video format.

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Next Reality AR

JANUARY 15, 2021

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or just plain cool AR experiences available on the Snapchat app. • Don't Miss: Next Reality's 30 People to Watch in Augmented Reality for 2020 This week, we'll revisit one of the more popular Lenses from Snapchat, put on a tribu

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Next Reality AR

JANUARY 14, 2021

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. Now, it's 2021, and AppleTags are nowhere to be found. But Samsung has leapfrogged Apple with its own take on the product category. Don't Miss: Here Are All the Things in You Can Do in Augmented Reality with the Samsung Galaxy S9 & S9+ During its Unpacked 2021 event on Thursday, where the star of the s

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Next Reality AR

JANUARY 8, 2021

The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work. But amid that shift, one question that has repeatedly come up is: Where are the augmented reality tools that promised to help us navigate this new remote frontier?

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Next Reality AR

DECEMBER 29, 2020

A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.

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Next Reality AR

NOVEMBER 20, 2020

The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment. The latest update for Animal Crossing: Pocket Camp adds two new features for iOS and Android smartphone users. Don't Miss: What the New AR Mapping Task in Pokémon GO Means for the Future of Augmented Reality Gaming First, there's an AR Camera that brings characters and furniture from the game into your personal space using ARK

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Next Reality AR

NOVEMBER 20, 2020

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th Wall, Snoop Cali Red has a new (and, arguably, more impressive) AR experience featuring the dee-oh-double-gee.

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Next Reality AR

NOVEMBER 17, 2020

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).

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Next Reality AR

FEBRUARY 27, 2020

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public once again. Don't Miss: Google Arts & Culture Builds AR Replica of Bangladeshi Mosque as Part of Historic Site Preservation Project Google's Arts and Culture team, working in partnership with the site's caretaker, Syndicat

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Next Reality AR

FEBRUARY 20, 2020

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are The first lens, appropriately named The Floor is Water, turns nearby flat surfaces into virtual water, with a wet floor sign anchored to the area to d

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Next Reality AR

FEBRUARY 20, 2020

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the fighters who previously fought to a draw in Dec. 2018) will take place at MGM Grand Garden Arena in Las Vegas.

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Next Reality AR

FEBRUARY 4, 2020

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google. Now, Google is making it easier for enterprise customers and developers to acquire a pair of their smartglasses by enabling them to purchase the device directly from hardware resellers.

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Next Reality AR

FEBRUARY 3, 2020

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming? As luck would have it, Apple and game developer Mixed Bag are ready to satisfy that itch with Secret Oops!

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Next Reality AR

FEBRUARY 3, 2020

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming? As luck would have it, Apple and game developer Mixed Bag are ready to satisfy that itch with Secret Oops!

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Next Reality AR

JANUARY 30, 2020

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's 'Clueless' Closet The feature is rolling out now to US users of the Pinterest apps for iOS and Android.

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Next Reality AR

JANUARY 29, 2020

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.

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Next Reality AR

JANUARY 27, 2020

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney subsidiary, with assistance from creative agency Trigger and 8th Wall, published a web-based augmented reality experience to draw attention to its series Lego Masters.

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Next Reality AR

JANUARY 27, 2020

Google pushed a new kind augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation. The company is currently inviting the public to sign up for its private beta launch, which is scheduled for the first week of February. About 25 to 50 participants will be selected in the first wave of the program.

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Next Reality AR

JANUARY 8, 2020

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry. Don't Miss: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout.

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Next Reality AR

JANUARY 6, 2020

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs can immerse themselves in one of the setpieces from the prestige film thanks to a web-based augmented reality experience from NBC Universal that replicates a one-mile stretch of trench built for the filming.

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Next Reality AR

JANUARY 3, 2020

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot. This time around, content creator Arno Partissimo has brewed up a version of the filter for Harry Potter fans via Spark AR, Facebook's platform for augmented reality camera effects. Don't Miss: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop Dubbed Which Wizard House?

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Next Reality AR

JANUARY 2, 2020

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. This week, the publication ran an investigative story by reporter Brett Murphy that uncovered the details of a 2008 US military operation involving security contractor GS4 that resulted in dozens of civilian casualties.

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Next Reality AR

DECEMBER 31, 2019

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo published an Instagram AR camera effect called "Which Disney" that spins a virtual roulette wheel to match users with their true Disney spirit animal or human.

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Next Reality AR

DECEMBER 30, 2019

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit of mainstream energy into the cutting edge world of immersive computing, the pairing is, well, not quite as polished as one would hope.

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Next Reality AR

DECEMBER 17, 2019

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap. Documents detailing the motion were filed on Monday with the US Northern District Court of California. Don't Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The documents state that Chi Xu, the founder of Nreal, is now formally calling for the case to be dismissed.

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Next Reality AR

DECEMBER 17, 2019

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap. Documents detailing the motion were filed on Monday with the US Northern District Court of California. Don't Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The documents state that Chi Xu, the founder of Nreal, is now formally calling for the case to be dismissed.

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Next Reality AR

DECEMBER 16, 2019

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for the Snapchat, featuring the latest trailer for Top Gun: Maverick, which stars Tom Cruise reprising his iconic role Pete "Maverick" Mitchell.

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Next Reality AR

DECEMBER 16, 2019

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. But, on Monday, fashion brand Christian Dior took a different approach, using Facebook's Spark AR platform on Instagram to deliver an augmented reality makeup look influenced by its holiday collection. Don't Miss: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram Dubbed 3Dior Makeup, the experience was created by Peter

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Next Reality AR

DECEMBER 12, 2019

This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device. But one new feature really stood out to me, and that's voice control of the system's interface. Don't Miss: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo With the increasing popularity of voice-controlled virtual assistants and smart homes, we've become much more comfortable with voice interfaces as a way to sp

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