AR Insider

FEBRUARY 1, 2024

Just days after the Mac's 40th anniversary. Apple Vision Pro is available in stores and shipped pre-orders. Away from the hot takes and haters, where does it fit in Apple's master plan? We take a long view. This post appeared first on AR Insider.

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Apple AR Trends 390

AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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Case Study Study AR Trends 382

AR Insider

JANUARY 15, 2024

A question continues to be asked in AR circles: what are the points of intersection between AR and AI? One answer to that question is brain science. Jason Marsh break it down. This post appeared first on AR Insider.

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AR 373

AR Insider

JANUARY 11, 2024

This week on Reality Bytes, we reinvent the Windows keyboard for the first time since its inception, work out with TikTok and Peloton, and look at Apple’s vision for the future. This post appeared first on AR Insider.

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Microsoft AR 359

AR Insider

JANUARY 11, 2024

3D and AR product visualization not only transform shopping but the metrics that define performance. How do the KPIs need to evolve in the age of immersive commerce? This post appeared first on AR Insider.

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Immersion AR 395

AR Insider

DECEMBER 27, 2023

In an era where technology transcends imagination, Omnia stands as a beacon of innovation in the augmented reality (AR) space. Its latest venture, the Generative… Continue reading → AI and AR: Driving the Future of Content Creation This post appeared first on AR Insider.

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AR Augmented Reality Technology 204

AR Insider

DECEMBER 27, 2023

What were the biggest XR trends and events in 2023? A barometer of the year’s activity can be seen in the top AR Insider posts. So as the door closes on another year, we’re spotlighting the year’s 23 most popular posts. This post appeared first on AR Insider.

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AR Trends 353

AR Insider

DECEMBER 7, 2023

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. We look at the execution and results. This post appeared first on AR Insider.

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Case Study AR Study 368

AR Insider

NOVEMBER 21, 2023

Snap is intent on AR as a core part of its feature mix, and its revenue model. But how does visual search – a flavor of AR – manifest in Snap Scan? And how does it all fit into Snap's AR master plan? This post appeared first on AR Insider.

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AR Trends 415

AR Insider

NOVEMBER 20, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Humane's AI Pin and other XR & AI intersections This post appeared first on AR Insider.

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Microsoft AR Trends 270

AR Insider

NOVEMBER 14, 2023

When will we get all-day AR glasses that offer graphically robust UX and stylistic viability? That combination isn’t possible today, but when will it be? We gather evidence and sentiments from tech leaders. This post appeared first on AR Insider.

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AR Trends 356

AR Insider

NOVEMBER 15, 2023

eCommerce is an increasingly fitting place for. This joins AR's tenure in eCommerce over the past decade, including product try-ons. Can the two technologies together represent a formidable one-two punch? This post appeared first on AR Insider.

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AR Technology Trends 393

AR Insider

NOVEMBER 13, 2023

How much do brands spend on software that enables immersive product visualizations such as virtual try-ons? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

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Immersion Data Software AR 360

AR Insider

NOVEMBER 13, 2023

Welcome back to Spatial Beats. At its first “developer day,” OpenAI unveiled a range of new features, upgrades, and price reductions that will strongly influence… Continue reading → Spatial Beats: Samsung, OpenAI & Humane This post appeared first on AR Insider.

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Samsung AR Trends 334

AR Insider

OCTOBER 9, 2023

How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

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Immersion Data AR Trends 383

AR Insider

OCTOBER 9, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at AI's growing role in wearables and other spatial computing news. This post appeared first on AR Insider.

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Wearables AR Trends 358

AR Insider

OCTOBER 6, 2023

There’s a popular new heavy-metal band on social media, the Frostbite Orckings, whose animated videos rack up millions of views. There's one catch. the music is created by AI. Is this the future of music? This post appeared first on AR Insider.

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AR Video 383

AR Insider

OCTOBER 2, 2023

When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in. This post appeared first on AR Insider.

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AR Data Trends 360

AR Insider

OCTOBER 2, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at highlights and strategic implications from Meta Connect. This post appeared first on AR Insider.

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Amazon AR Trends 333

AR Insider

SEPTEMBER 29, 2023

Can AR magic be found where old meets new: physical books? This concepts best version of itself was shown in Felix & Paul Studios' The Seven Ravens experience. Charlie Fink goes behind the scenes (pages). This post appeared first on AR Insider.

AR 381

AR 381

AR Insider

AUGUST 21, 2023

Milan Cucuk made the short video 1000 Miles, Part 1, in eight hours from his own script, using AI tools Mid-Journey, Runway, and Elven Labs. What does this say about generative AI's potential? This post appeared first on AR Insider.

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Tools AR Video 320

AR Insider

AUGUST 21, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at XR funding and the continued collision with generative AI. This post appeared first on AR Insider.

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Microsoft AR Trends 284

AR Insider

JULY 21, 2023

While at AWE this year, Editor at Large Emily Olman had the chance to be one of the first to experience new multiuser haptics developed by HaptX. We have video footage and top takeaways. This post appeared first on AR Insider.

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Haptic Gaming AR Video 297

AR Insider

JULY 19, 2023

This week on Reality Bytes we upgrade our ride with BMW, race into the blockchain with DC, and dive deeper into Threads. This post appeared first on AR Insider.

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DC AR 173

AR Insider

JULY 19, 2023

What's motivating Apple's massive AR investments? We follow the money – and Apple's signature product lifecycles – to triangulate Vision Pro's long game. Spoiler: most punditry so far is near-sighted. This post appeared first on AR Insider.

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AR Apple Gaming Trends 265

AR Insider

JULY 14, 2023

Mobile AR has succeeded based on its massive installed base. But another device achieves similar scale: your TV. Can the living room be the next venue for entertaining and participatory AR? This post appeared first on AR Insider.

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AR Entertainment 314

AR Insider

JUNE 16, 2023

Reaction has been mixed in the wake of Apple's Vision pro unveiling. Is it a first step towards a future vision or an overpriced faceworn computer. An XR developer and self-proclaimed Apple fanboy gives his take. This post appeared first on AR Insider.

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Apple AR 276

AR Insider

JUNE 13, 2023

Because visual search, a la Google Lens, happens when users are in view of a given item, that proximity can bring Google to the last mile of the consumer journey. This has Google salivating to future proof its core search business. This post appeared first on AR Insider.

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Google AR Trends 307

AR Insider

JUNE 12, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the aftermath of Apple's big announcement and other news from the spatial spectrum. This post appeared first on AR Insider.

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Apple AR Trends 310

AR Insider

JUNE 12, 2023

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Immersion Data Trends 300

AR Insider

MAY 17, 2023

One of the fastest ways to get smart on a topic is podcasts. The XR Industry Leaders podcast offers a worthwhile crash course, including lessons from the front lines of XR implementation This post appeared first on AR Insider.

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Industry Course AR 336

AR Insider

MAY 16, 2023

Soon we will be able to train a model of ourselves to run a virtual being that can convincingly move and speak like us. What are the implications for this inevitable outcome? Charlie Fink projects the possibilities. This post appeared first on AR Insider.

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Training AR 300

AR Insider

MAY 15, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Google I/O, Niantic's latest, and all the news from the spatial spectrum. This post appeared first on AR Insider.

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Google AR Trends 333

AR Insider

APRIL 26, 2023

This week on Reality Bytes, we dive into a promising new piece of AI tech, see who ‘wears it better’ with Snap’s AR Mirrors, and generate better ads with Google’s AI tools. This post appeared first on AR Insider.

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Google Tools AR 288

AR Insider

APRIL 26, 2023

Environmental, social, and governance (ESG) and VR seem to be in two worlds – one behind a screen and one on the ground. How can VR help companies meet ESG goals? We examine the evidence. This post appeared first on AR Insider.

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Government AR 308

AR Insider

APRIL 24, 2023

According to ARtillery Intelligence estimates, global consumer VR spending is projected to reach $18.4 billion by 2026. How does that break down by hardware, software, and competitor market share? We examine in the latest Behind the Numbers. This post appeared first on AR Insider.

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Hardware Software AR Data 291

AR Insider

MARCH 22, 2023

AI and AR have several developing use cases. One that's begun to come to light is helping people work through grief. There are a few ways this is playing out with mixed results. Guest author Devin Partida examines the ways. This post appeared first on AR Insider.

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AR 224