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Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Road to VR

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. Two of the latest listings suggest the company is exploring VR video codecs and file formats. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. Asher wouldn’t provide specifics, but it’s easy to imagine Adobe offering software for editing and creating 3D AR images in apps and video. “It’s not as bulky.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Learn more (Join The Survey) Listen to me and Gian Gianluigi Perrone invited me to his MindCathedral Youtube channel to speak about the Apple Vision Pro.

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The VRScout Report – The Week in VR Review

VRScout

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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KLM’s Chris Koomen teaches us how to use AR/VR in the civil aviation sector

The Ghost Howls

During all these months, I had the occasion of reading on Linkedin about all his cool prototypes and enterprise solutions that he and his colleagues have developed inside the company, ranging from 360 videos to hand-tracked training solutions with the Quest, not to mention XR entertainment solutions for airplane passengers.

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