2030 Apple Magic Leap Microsoft 
The Ghost Howls
OCTOBER 30, 2022
I mean, Zuck always said that his vision was at 2030 and beyond. I would say that it can happen even later, in 2030-2040. Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. Tim Cook says that Apple is not interested in the metaverse to distinguish itself from Meta.
XR Today - Augmented Reality tag
JANUARY 23, 2024
The region is undergoing Saudi Arabia’s “Vision 2030 “, an initiative to boost its cultural and tourism sector. ” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases. Today, ARway.ai
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XR Today - Mixed Reality tag
JUNE 8, 2023
The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. Additionally, this is expected to create over $60 billion USD in global revenue by 2030, with XR training and instruction topping the list. billion USD by 2030.
AR Insider
APRIL 16, 2021
XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It’s clear that Microsoft made some hard but strategic decisions along that sliding scale.
ARVR
SEPTEMBER 10, 2021
This also aligns with comments that both he and Snap CEO Evan Speigel have separately made about AR’s fully-baked form being more of a 2030 reality. For example, Magic Leap prioritized an immersive UX but underestimated wearability needs in consumer products (it since pivoted to enterprise). Trending AR VR Articles: 1.
The Ghost Howls
MARCH 15, 2021
Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.
Robert Scoble
MAY 15, 2021
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.
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