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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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The New 3D Apple Arriving at WWDC

Robert Scoble

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144
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The XR Week Peek (2020.07.20): Oculus ready to manufacture the Quest S, Pico doubles-down on 3DOF, and more!

The Ghost Howls

Google’s investment for a 7.7% Google-Jio joint venture to develop an Android-based platform for an affordable 5G phone. Read about Google experiments with AR and wearables. A very interesting article on CNET highlights some of the experiments that Google has made with 1D glasses, smart tattoos and other cool stuff.

Oculus 328
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Qualcomm Q3 Earnings Look to Meta, OPPO XR Partnerships

XR Today - Mixed Reality tag

Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic. Apple Jumps the Snapdragon Ship Additionally, Apple has begun pivoting away from Qualcomm device components. Ming-Chi Kuo, Veteran Apple Analyst , explained in late 2022 that Apple would continue using Qualcomm products up to 2023.

China 73
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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. I think the three-degrees-of-freedom [3Dof] sets -- like the Go and the Samsung Gear VR before it -- are very well-suited for video viewing, that sort of thing.