Upload VR

MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost three years old.

Magic Leap 131

Magic Leap AR Augmented Reality Technology 131

Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

Apple 119

Apple Head Mounted Display Magic Leap AR 119

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

Microsoft 87

Microsoft Magic Leap Hardware Software 87

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

Microsoft 85

Microsoft Magic Leap Hardware Software 85

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. billion by 2027. Additional firms such as IKEA and Walmart have also explored how to use AR for shopping experiences.

AR 77

AR Magic Leap Augmented Reality Florida 77

XR Today - Mixed Reality tag

JUNE 8, 2023

Analysts predict that more than 16 million industrial XR devices will ship in 2027 at current adoption rates. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. Figures cited major use cases for device implementation, such as training, workflow instruction, and remote guidance.

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Industry Training Magic Leap Immersion 104