The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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Samsung Apple Las Vegas China 217

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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Apple Samsung Eye Tracking Google 420

The Ghost Howls

OCTOBER 7, 2022

It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. But not any kind of announcements, because we already know that the budget cuts pushed the launch of AR glasses to something like 2026.

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Software AR Oculus Apple 465

The Ghost Howls

SEPTEMBER 30, 2022

A few weeks after I officially entered VR, the technology started being overhyped after Facebook’s acquisition of Oculus. The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again.

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Virtual Reality Technology Trends Apple 429

The Ghost Howls

MARCH 5, 2024

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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AR Apple Sony Google 383

The Ghost Howls

APRIL 18, 2022

It lacks all Oculus Exclusive titles like Beat Saber and Population One, but its store is becoming anyway interesting. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. And Pico doesn’t plan to curate it like Meta, so its ecosystem should be much more open.

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Europe Tools Apple HTC 323