2025 Apple Magic Leap Samsung 
The Ghost Howls
AUGUST 28, 2023
First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Development is taking its time, and no glass based on Micro XR is expected to hit the market before 2025. That’s fantastic news for all Unity XR developers!
The Ghost Howls
SEPTEMBER 3, 2023
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.
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Upload VR
JULY 19, 2023
Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.
Robert Scoble
MAY 15, 2021
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).
The Ghost Howls
SEPTEMBER 4, 2023
The Meta Quest 4 Pro should be released in 2025 and be produced in partnership with LG Electronics. Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. If this strategy is confirmed, by 2025 Meta would have a cheap $200 device (Quest 3 Lite?),
XR for Business Podcast
NOVEMBER 13, 2019
And a Samsung. Alan: It’s interesting that Apple is taking a longer approach to bring their 5G device to market. So it’s funny, I took this 10-year approach, I was like, “OK, by 2025, these things will happen.” Well, it’s not 2025, it’s 2019, and things are being rolled out now at scale.
XR for Business Podcast
NOVEMBER 13, 2019
And a Samsung. Alan: It’s interesting that Apple is taking a longer approach to bring their 5G device to market. So it’s funny, I took this 10-year approach, I was like, “OK, by 2025, these things will happen.” Well, it’s not 2025, it’s 2019, and things are being rolled out now at scale.
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