The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. By 2024, we could be looking at a roughly $300 billion industry. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5% respectively. respectively.

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XR Today - Augmented Reality tag

MARCH 1, 2024

According to reports, Meta reportedly snubbed a potential partnership with Google that would have seen the pair collaborate on an extended reality platform. First reported by The Information, Meta and Google executives are rumoured to have met late last year about the proposal to build “Android XR” together, with Meta ultimately walking away.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Interest in AR smart glasses trends is increasing again in 2024. Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. Products like Google Glass looked “nerdy” and felt uncomfortable to wear.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

2024 is on, and the XR industry never sleeps. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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XR Today - Augmented Reality tag

APRIL 4, 2024

This could enable Meta to generate a valuable income source and services for its XR hardware ecosystem, competing with Apple’s Vision Pro offerings. In 2024, the space saw far less sophisticated XR devices with older products like early Oculus or Google Glasses. million, for Meta’s immersive product portfolio.

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The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. It is early 2024, and the year could flip. Instead, Apple is moving straight towards spatial computing.

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XR Today - Mixed Reality tag

OCTOBER 30, 2023

Meta has reportedly considered ramping up its hiring efforts in 2024 due to an ongoing “hiring underrun” in a bid to procure more technical positions for its metaverse ambitions. Furthermore, Meta expects to spend roughly $30 billion to $35 billion in capital expenses for the full year of 2024.

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XR Today - Mixed Reality tag

AUGUST 30, 2023

In a recent Apple developer blog post , the firm chose to highlight the experiences of four XR insiders who spent time working at its Labs developer suite. The Apple-built spaces encourage XR developers to create content under the guidance of Apple. Simmons explained: A bordered screen can be limiting.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 billion by 2024, a five-year CAGR increase of 54%.

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XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. Plus, we’ll share our insights into some of the top options available in 2024. You’ll also benefit from a rapid refresh rate of up to 90Hz.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

This aims “create new and exciting [Generative AI] applications,” leveraging Snapdragon capabilities from 2024, the executive noted. It has also launched similar projects for enterprise, consumer, and industrial devices with Microsoft. Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic.

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ARVR

AUGUST 25, 2022

We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2.

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AR Insider

JULY 15, 2021

FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. 2024+: More BCI. 2024+: Experiential Advertising: Sell-atars. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. excited vs. bored).

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Moreover, a recent report from Juniper Research says that the number of hearables in use will grow to more than 970 million units by 2024 (an increase of 270% compared to 2020). Sponsored content. Mobile application.

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XR Today - Mixed Reality tag

MAY 14, 2024

In April 2024, Meta announced a new “open ecosystem strategy” This means developers and device manufacturers can leverage the operating system to create virtual, mixed, and augmented reality experiences. In a blog post published on April 22, 2024, Meta shared its vision for a new era of mixed reality development.

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The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. These enable developers to record video footage with AR metadata.

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The Ghost Howls

MARCH 30, 2020

Waiting until now would mean that next VR game by Valve would come out in 2024–2025… do you really think they don’t want to make the ecosystem to grow now? The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve.

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XROM

NOVEMBER 9, 2023

Pre-orders will begin shipping in early 2024. Notably, renowned Apple designer Jony Ive is reportedly working on a competing product. Humane was founded in 2018 by Bethany Bongiorno and Imran Chaudhri, former Apple employees with extensive experience in hardware design and software engineering.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Image by Microsoft). What about yours?

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Upload VR

JANUARY 14, 2023

And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little? Does “bit” understate or overstate how much faster things could have gone?

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Robert Scoble

MAY 31, 2022

Heck, when I got Google Glass years ago I thought I never would take those off. Unless I was working at Meta or Apple or Snap. Other augmented reality companies have pivoted away from consumers and toward enterprise uses of these glasses and devices (most notably Magic Leap and Microsoft’s HoloLens). A lot longer.

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NVidia VR

MARCH 18, 2024

The press release announcing Blackwell includes endorsements from Alphabet and Google CEO Sundar Pichai, Amazon CEO Andy Jassy, Dell CEO Michael Dell, Google DeepMind CEO Demis Hassabis, Meta CEO Mark Zuckerberg, Microsoft CEO Satya Nadella, OpenAI CEO Sam Altman, Oracle Chairman Larry Ellison, and Tesla and xAI CEO Elon Musk.

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The Ghost Howls

MAY 9, 2022

Meta to launch four VR headsets before 2024. One is probably the Quest 3, while the other is not clear if it is a higher-end version (Quest 3 Pro) or a lightweight one (Quest 3 Lite, maybe without controllers) In the end, there is the successor of Cambria, codenamed Funston, to be released in 2024. Google acquires Raxium.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight.

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