The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

NOVEMBER 27, 2023

Here below I’m posting for you the best offers I’ve found: for instance, HTC is discounting basically every piece of hardware (including Vive Trackers that can be useful for all the VRChat fans out there), while Pico is offering one of the best deals with €100-worth-of-content given for free with every purchased Pico 4.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

JULY 3, 2023

It was our hope for Google entering the AR race together with Meta and Apple. We already saw this problem happening when HTC departed from the Steam platform to build its Viveport store because hardware sales were not enough to have an ambitious business. Muse looks a lot like ChatGPT integrated inside Unity.

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The Ghost Howls

MARCH 27, 2023

Ok, of course, I’m kidding, but, you know, the possibility of saying the wrong name is so high that my proposal actually starts making sense… Top news of the week (Image by HTC Vive) HTC reveals inside-out-tracked Tracker With a totally unexpected move, HTC has revealed a new kind of Tracker.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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XR Today - Mixed Reality tag

AUGUST 8, 2023

NVIDIA announced on Tuesday at the SIGGRAPH 2023 it had expanded its CloudXR software developer kit (SDK) to deliver more scalable, customisable extended reality (XR) experiences for enterprises and developers. CloudXR Client Extensions will also offer a key plugin for Unity Editor, providing developers with bespoke CloudXR applications.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The Ghost Howls

JANUARY 10, 2022

A Horizon game is coming for this new headset, and some rumors talk also about Half-Life: Alyx potentially be available in the future; HTC has announced the Vive Wrist Tracker, a 6 DOF tracker for the Vive Focus 3. New rumors on Apple and Meta devices. It seems like a great tethered headset for the PS5. Other relevant news.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

MAY 10, 2023

SpectreXR is a startup that develops OctoXR, a sensor and tracking technology, which also operates as a Unity game engine plugin for creating realistic, physics-based hand interactions for immersive applications. How has eye and hand-tracking tracking technology advanced in 2022 and 2023?

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The Ghost Howls

MARCH 13, 2023

First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. It seems anyway that for the first time ever at Apple, Cook has this time now given priority to the operations team. There are some interesting pieces of information about the glasses inside the article.

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The Ghost Howls

AUGUST 24, 2020

Who doesn’t want to do that can still use his/her Oculus account to log in until 2023 , but he/she won’t be able to use all the social functionalities of the device (like Venues, Horizon, etc…). After 2023, the devices won’t be guaranteed to work with an Oculus login. Apple threatens future support in Unreal Engine.

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The Ghost Howls

FEBRUARY 3, 2020

It projects continuous growth for VR, with Enterprise VR revenues to reach $4.26B by 2023. by 2023 , 45% of all XR revenue. Unity now supports Vulkan for Oculus Quest. Unity has finally implemented Vulkan support for the Oculus Quest, in Unity 2019.3. Vuforia won’t drop Unity support. News worth a mention.

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The Ghost Howls

APRIL 10, 2022

As a Unity developer, I am a bit envious of all of this. Image by Apple). Apple WWDC is back in June. Apple has announced that its annual Worldwide Developers Conference (WWDC) will be held in an online format from June 6 through 10 , free for all developers to attend. News worth a mention.

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The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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The Ghost Howls

JANUARY 25, 2022

VR in 2022-2023 will definitely enter the mainstream market , and I wonder if it will just be because of Quest or there will be some other devices. It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

SEPTEMBER 30, 2022

The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again. Many people started to enter immersive realities (and/or Web3) , immediately understanding its potential and trying to chase easy money.

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The Ghost Howls

NOVEMBER 1, 2021

And for price parity, companies were usually working with Pico and HTC that have always had a better approach in the B2B sector. Pico and HTC still offer better services, and better guarantees on data management than a consumer device, so it has to be seen what companies will value the most. I’m very curious about its consequences.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Companies like Pico, HP, Valve, and HTC are already performing very well in this sector.

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ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. A full-color display is expected early in 2023. Leia Inc makes a “lightfield experience platform” – a 2D device that displays 3D content through head tracking.

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XR Today - Mixed Reality tag

MAY 24, 2023

Don’t forget to catch the XR Awards on 25 May, 2023, where we celebrate the victories of the global immersive industry. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. Register and sign up for updates at our website.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system. The device does not use controllers at all, instead, Apple believes that with the XR revolution comes increased usability and accessibility via hand/eye-based inputs.

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The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. We won’t see a true disruptive headset probably until 2022-2023.

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XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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The Ghost Howls

SEPTEMBER 15, 2023

Pimax 12K (Image by Pimax) Regarding the 12K headset, this was still some way off, with a 12K demo planned for Q3 of 2023, a roadshow in Q4, and a presentation at CES in January 2024. The XR2 processor is already used in other products like Meta Quest 2 and HTC Vive XR Elite, making porting of games much simpler.

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XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. Golf, I think. everything. That was a year ago.

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The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

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