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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. And that’s in spite of its $3,500 price tag.

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Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Road to VR

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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My predictions for augmented reality in 2022

The Ghost Howls

I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021. In 2022 we’ll just see it evolving, with new features added, and new types of filters being released. Mobile AR is now totally mainstream, and this trend is going to consolidate in 2022. GENERAL TRENDS.

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The XR Week Peek (2023.02.08): Samsung is back to XR, Echo VR gets shut down, and more!

The Ghost Howls

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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Taqtile Manifest to Support Microsoft’s Mixed Reality Toolkit

XR Today - Mixed Reality tag

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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The XR Week (2022.01.24): Google AR headset is “Project Iris”, Microsoft acquires Activision Blizzard, and more

The Ghost Howls

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. Other relevant news. News worth a mention. Image by Varjo).

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My predictions for augmented reality in 2021

The Ghost Howls

This trend will continue in 2021 : the new LiDAR sensor, which is rumored to be installed in all future iPhones, will for sure be copied also by Android phones (Samsung?) Didn’t work (Image by Microsoft). Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?