XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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The Ghost Howls

OCTOBER 16, 2022

Unless Apple kills it, of course… Productivity ecosystem. video editors) use Apple computers, and for sure Apple will launch its device with a lot of functionalities for prosumers and professionals … so it has established partnerships to announce a similar type of content before Apple itself, to beat it in time.

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. The improving technology also stands to allow for greater efficiency in the workplace.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Image by Nreal).

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The company recently began beta testing for its Google Glass follow-up across the US in July last year.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Hypergrid Business

FEBRUARY 7, 2023

30, 2022, the world changed. Companies like Google that had been sitting on their AI projects for years, unwilling to do any damage to their existing business models, are having to rethink their plans. Google announced a Code Red and brought cofounders Sergey Brin and Larry Page back from retirement.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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ARVR

SEPTEMBER 22, 2022

In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform.

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XR Today - Mixed Reality tag

JULY 14, 2022

Here are some of the leading companies taking travel organisations towards new frontiers in 2022. Alongside Meta, Microsoft is quickly gaining steam as a pioneer in the metaverse, creating new landscapes for us to explore in the digital world. The same solutions could also pave the way for more impressive virtual travel experiences.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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VRScout

OCTOBER 12, 2022

During the Meta Connect 2022 conference, the company revealed a new mixed reality mini-mission for its popular I Expect You to Die series as well as an official release date for Among Us VR. Some of their clients include companies such as Microsoft, Google, Apple, The Walt Disney Company, The National Institute of Health , and Yale.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. Microsoft is one of the most exciting companies to watch for gaming companies and consumers interested in the potential of Mixed Reality in gaming.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. billion overall 2022 earnings.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). See Also: Is 2022 the Year for Consumer AR Glasses? “At For example, Magic Leap has had a partnership with Google Cloud for the past year now. NVIDIA offers CloudXR that streams XR content to Android and Windows devices.

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GizModo VR

AUGUST 13, 2021

Apple, Amazon, Google , Samsung SmartThings, and Signify, the team behind the Philips Hue smart bulbs, already committed to it earlier this year. Matter is a new standard that’s supposed to make your smart home gadgets play nicely together. Matter will make it easier to pick out gadgets that work with one another, but… Read more.

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ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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Upload VR

MAY 24, 2023

Zuckerberg described 2022 as a “humbling wake-up call” for Meta, citing declining macroeconomic conditions reducing overall advertising spend and the increased competition from TikTok. "I Google parent Alphabet laid off 12,000 in January, Microsoft has laid off 10,000 so far this year, and Amazon has laid off 27,000.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS).

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The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight.

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Mashable VR

MARCH 31, 2022

Are you Google Android OS or Apple iOS? In this increasingly connected, tech-reliant world, being either Android or Apple isn’t just a preference in technology, it’s a lifestyle choice. So, if you prefer Google's Android OS to Apple's iOS, opting for an Android tablet over an iPad makes a lot of sense.

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The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Apple rumored to release a VR headset worth $3000. Another week, another rumor about Apple’s XR plans.

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ARVR Magazine Podcast

OCTOBER 13, 2022

In today's podcast, I discuss Meta's recent official announcement of the Meta Quest Pro Headset as well as the rest of the news from Meta Connect 2022. In the keynote, Meta's CEO, Mark Zuckerberg announced the device as well as several new updates, new partnerships with Microsoft, Adobe and Zoom, new games and some advanced avatar features.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

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ARVR

MARCH 22, 2022

As we roll into 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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