The Ghost Howls

JANUARY 22, 2021

I expect the smartglasses from Facebook, first of all, to be Facebook-branded (so, goodbye Oculus), to be very stylish (remember that Luxottica is the leading company for glasses and sunglasses), and to be able to connect to the smartphone without a tether. while we have seen the complicated life of Oculus hands-on booths at Best Buy.

Augmented Reality 489

Augmented Reality Magic Leap AR Apple 489

Tech Trends VR

DECEMBER 19, 2019

The Oculus Quest was a hit. At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May.

Augmented Reality 207

Augmented Reality Magic Leap AR Immersion 207

The Ghost Howls

MARCH 13, 2018

First of all , I learned a lot from the people talking before and after me : some of them were from EBU or from Amazon and Sky… so, as you can see, we are talking about people that know well what they say and from which I could only learn interesting things. Amazon Sumerian characters.

Amazon 150

Amazon AR Video Technology 150

The Ghost Howls

OCTOBER 19, 2020

This has been the week of the launch of the Oculus Quest 2, and this event has been so big that basically, it will take half of this roundup to describe. Facebook releases the Oculus Quest 2. Even if with the Quest 1 was possible to play Oculus Go games, this support has been abandoned on the Quest 2. Top news of the week.

AR 329

AR Oculus Apple Gaming 329

The Ghost Howls

DECEMBER 13, 2021

The expected sales of these devices are around 3M units in 2023 for the first generation (to be launched at the end of 2022) and around 10M in 2024 for the second generation. Good news for us developers: Meta has updated the Oculus SDK, and now it is possible to implement voice commands and spatial anchors in our Quest experiences.

Survey 311

Survey Apple AR Samsung 311

The Ghost Howls

JUNE 13, 2022

I’m honestly not that convinced by this feature , having seen similar features for PCVR headsets (Oculus Rift Home, SteamVR Home) never gaining ground, but maybe with Quest will be different. Amazon now offers the possibility to try-on shoes in AR on its app. The best summary of Apple WWDC 2022 so far Funny link. Learn more.

AR 323

AR Apple Microsoft Ukraine 323

Robert Scoble

MAY 15, 2021

Arrives in 2022, with glasses to follow sometime before 2025). I also am invested in Apple competitors, Qualcomm, Snap, Microsoft, Amazon, and about 50 other companies in a diverse portfolio. Just get Amazon’s latest iPhone app. Using the new Siri you will be able to ask “how much are 20 of these on Amazon?”

Apple 144

Apple Google Amazon Augmented Reality 144

AR Insider

MAY 6, 2020

Billion ad spend by 2022. 8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Marketers have been running ads in Snapchat for a number of years now.

AR 382

AR Examples Data Head Mounted Display 382

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Or it’s going to take some more time?

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they’re… [chuckles].

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they're. Or it's going to take some more time?

Training 60

Training AR Data Augmented Reality 60