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Microsoft Releases Initial Azure Cloud Rendering Support for Quest 2 & Quest Pro

Road to VR

Microsoft announced it’s released a public preview of Azure Remote Rendering support for Meta Quest 2 and Quest Pro, something that promises to allow devs to render complex 3D content in the cloud and stream it to those VR headsets in real-time. Image courtesy Microsoft, Fracture Reality The JoinXR model above was said to take 3.5

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NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS

Road to VR

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR.

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What is Google Project Starline? Immersive Conferencing

XR Today - Virtual Reality

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. Microsoft has its Mesh solution, and Immersive Spaces on Teams, designed to pull people into powerful virtual experiences during meetings.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Snapchat Resurrects AR Lenses via Google Chrome Extension

XR Today - Augmented Reality tag

Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. Snapchat has obvious ties to the AR world, having introduced Local Lenses in 2020, Spectacles in 2021, and so on. Microsoft is involved in AR in a big way too.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

W hat’s the state of AR as we enter 2021? AR Insider: Moving from consumer commerce and marketing to other areas of applicability, what about enterprise productivity and how all these technologies play a role in transforming work in 2021? Microsoft will kill Slack, Asana, and Zoom to dominate the future of work.

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The Auggie Awards 2021

ARPost

The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best Consumer App. Best Creator & Authoring Tool.

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