AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. For all we knew, 2020 could have been the year that AR ads came and went. in 2020— and possibly a bellwether in the otherwise niche landscape of today’s mobile AR. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

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AR Unity Retail Entertainment 399

The Ghost Howls

JANUARY 21, 2020

So, here you are how I envision this 2020 in virtual reality! (I’ll I see 2020 as a good year of consolidation, where VR will grow linearly before the expected explosion around 2022. In 2020 this trend will continue, and the more content will get released, the more people will start entering VR. The reasons?

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Virtual Reality Oculus Trends AR 451

The Ghost Howls

OCTOBER 26, 2020

Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend. Simple WebXR” aims at bringing WebXR to Unity. On GitHub has appeared a new project called “Simple WebXR” aimed at letting you develop WebXR experiences inside Unity. Some info on content. Learn more.

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HTC Oculus Conference China 416

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Sony is also empowering the emerging industry 4.0

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Unreal Tools Real Estate Construction 90

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Sony is also empowering the emerging industry 4.0

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Unreal Real Estate Construction Tools 74

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Due to Covid-19, in early 2020, the offline market was battered in some way. XR technologies’ penetration in enterprises is rising rapidly.

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China Industry Government AR 326

The Ghost Howls

AUGUST 15, 2021

Again, I could go on in this list for a lot of time.

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China Unity Technology Italy 391

The Ghost Howls

NOVEMBER 9, 2020

Image by Sony). Among this free content, the real interesting stuff is $500 in free Azure credits , while the other things are highly questionable (like 3 months of Unity Pro license… it is more a free trial than a real added value!!). Header Image by Sony). Top news of the week. PS5 is a great console, but not for VR yet.

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Oculus Switzerland Italy Microsoft 476

The Ghost Howls

FEBRUARY 17, 2020

Both Sony and Microsoft have not given clear plans on their VR offerings for their next-gen consoles , the PS5 and the Xbox Series X, but we have some interesting hints. Sony has confirmed its interest in releasing a new PSVR headset, but it has also confirmed that it will be released after the PS5. News worth a mention. Learn more.

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Magic Leap San Francisco AR Sony 215

The Ghost Howls

JANUARY 14, 2020

I think that this CES is the emblem of the whole 2020, that probably won’t show big disruptions in the XR field, but will make AR and VR grow linearly, exploiting the successes of VR in 2019 (when Quest and Valve Index went sold-out). pic.twitter.com/HXkmJmSh5u — KAJI / MESON CEO (@kajikent) January 7, 2020.

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AR Eye Tracking Machine Learning Controllers 274

The Ghost Howls

MARCH 2, 2020

With this operation, Facebook secures another amazing development studio (after Beat Games), making sure that it will be able to provide high-quality games for its headsets in the future, and protecting itself from hostile acquisitions of other companies (like Sony acquiring Insomniac). 20 AR trends to follow in 2020. Learn more.

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Hand tracking AR Oculus HTC 239

The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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Oculus Eye Tracking Hardware Las Vegas 313

The Ghost Howls

FEBRUARY 24, 2020

This week we had two bad news related to the Covid-19: Valve has reassured that the Index will get back in stock before the launch of Alyx, but due to the virus, the amount of devices available will be much less than they hoped for; Sony and Facebook have pulled out from GDC. At this point, I wonder if GDC may be canceled as the MWC.

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HTC Hand tracking Virtual Reality Oculus 223

The Ghost Howls

JANUARY 20, 2021

Let’s be honest: no one made correct predictions for 2020. But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! 2021 won’t be the year of VR. I know, we all feel like this.

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Virtual Reality Trends China HTC 528

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

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Sony AR Augmented Reality Czech Republic 322

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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Sony Oculus Controllers Haptic 380

The Ghost Howls

DECEMBER 1, 2019

It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony. IDC publishes new forecasts for 2020. A new forecast by IDC shows how 2020 will still be a transition year for AR and VR.

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Gaming Czech Republic Microsoft AR 40

The Ghost Howls

MAY 4, 2020

What is interesting is that Facebook’s non-advertising revenues in Q1 2020 signed a +80% with respect to the same period last year, for a total of $297M. Things in Q3-Q4 should be better, but the resulting prediction is that in 2020 XR will have a similar turnaround of 2019. Sony reveals finger tracking technology for controllers.

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Virtual Reality Machine Learning Augmented Reality Oculus 228

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Qualcomm told me that by the end of 2020 we will see a ton of them announced (Qualcomm makes the core technology that Facebook’s Oculus Quest uses. Yes they think in 3D.

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. The Unity Cube ?? (PS Respect for the devs of Cooking Simulator, it is actually a good game. A game no one had ever hyped online.

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Apple Simulation Las Vegas Haptic 319

XR Today - Mixed Reality tag

MAY 10, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. The industry is anticipating improvements on Quest 3 in contrast to Quest 2, which has been around since October 2020.

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Hand tracking Technology Eye Tracking Hardware 91

XR Today - Mixed Reality tag

AUGUST 3, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. The industry is anticipating improvements on Quest 3 in contrast to Quest 2, which has been around since October 2020.

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Hand tracking Eye Tracking Technology Hardware 74

The Ghost Howls

DECEMBER 8, 2021

Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024. The name was of course inspired by “The Unity Cube” application (Image by Rob Cole). Image provided by Rob Cole). The Guncube.

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Controllers Haptic Hardware Simulation 506

XR Today - Mixed Reality tag

JANUARY 25, 2023

” Despite this, the DoJ accused Google of antitrust violations in October 2020 and is scheduled for trial in September. Additional losses include its mixed reality toolkit (MRTK) for integrating Unity VR and HoloLens creative content. Lawsuits have taken place under both the Biden and former Trump administrations.

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Microsoft Google Rhode Island Colorado 102

The Ghost Howls

JANUARY 25, 2022

PSVR 2 Controllers (Image by Sony Interactive Entertainment). Even if Sony has not confirmed a release window for PSVR 2 , I believe that it will be launched in 2022, probably in the last part of the year , in time for the Winter Holidays. Epic has implemented it, and Unity is doing that too. Lightweight headsets.

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Virtual Reality Eye Tracking Apple Government 495

XROM

JULY 18, 2021

However, in June 2020, a U.S. VeeR has opened more than 5 VR cinemas and has plans to expand to more locations in China by 2020. BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures). 3- Ayden Ye. 4- Kshitij Marwah. Ceo-Founder Tesseract/#Jio Glass.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

MARCH 23, 2020

Unity is offering 3 months of Free Learning so that you can sharp your development skills. Regarding the compatibility of older PS4 titles (including VR ones), Sony has clarified that most of titles will be compatible, but some of them won’t work on Day 1. Q2 2020 will see a year-over-year decrease in shipments of more than 24%.

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Oculus Magic Leap AR Augmented Reality 205