AR Insider

MARCH 24, 2020

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. As we roll into 2020, that leaves the question of where we are now? And Oculus Quest is a beacon of hope on the VR side. It includes some of its data and takeaways. But there are also confidence signals. AR at Work.

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AR Industry Retail Data 208

The Ghost Howls

JANUARY 20, 2021

Let’s be honest: no one made correct predictions for 2020. But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! 2021 won’t be the year of VR. I know, we all feel like this. The Quest will still be the king.

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Virtual Reality Trends China HTC 528

The Ghost Howls

SEPTEMBER 20, 2020

Oculus Quest 2. The biggest announcement of the event has been for sure the Oculus Quest 2, that Facebook has not only revealed but also launched. Oculus Quest 2 is a great piece of technology. Then Oculus will move the whole experience to 90Hz. The magic of the Oculus Quest 2 (Image by Facebook). Specifications.

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Oculus AR Data Gaming 545

The Ghost Howls

OCTOBER 16, 2021

Pico has been a very smart company, and all these years it has been able to evolve from the mediocre Pico Neo 1, to the interesting Pico Neo 2, to arrive at the Pico Neo 3, that on paper, looks like a Chinese version of the Oculus Quest 2 , and it seems to have all the features to compete properly with this device. But is it really that good?

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China Controllers Oculus Eye Tracking 498

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. 20 AR trends to follow in 2020.

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Hand tracking AR Oculus HTC 239

The Ghost Howls

JUNE 16, 2020

An official launch will come in Q3 2020, at first in China and then in the rest of the world. Anyway, it is like if Oculus had partnered with Google here in the Wes t, so I envision that great things could come out from this collaboration; A partnership between HTC and HP. Strategic partnerships.

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HTC China Video Unity 459

The Ghost Howls

NOVEMBER 10, 2019

According to the same report, the glasses should be released around Q2 2020 , and Taiwan’s ODMs Quanta Computer and Pegatron should handle the assembly job. Shipping to consumers is expected for 2020. (BTW, If you’re a company and want to implement AR for marketing or productivity, feel free to contact me and I will help you for sure!).

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Augmented Reality Google Machine Learning AR 165

The Ghost Howls

JANUARY 25, 2022

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. Me wearing my branded Oculus Quest 2. So… let’s start!

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Virtual Reality Eye Tracking Apple Government 495

The Ghost Howls

JANUARY 22, 2021

Instagram has a very popular creation tool called SparkAR , which can be easily used by all creators without knowing how to code, and has seen a spike in usage in 2020. while we have seen the complicated life of Oculus hands-on booths at Best Buy. million AR effects on Facebook and Instagram. Duck Face, Magic Leap One, and me.

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

DECEMBER 1, 2019

If these Facebook features proved to be popular, more developers would use them, and finally, Facebook could have more power on the VR development tools , after the failed acquisition of Unity. IDC publishes new forecasts for 2020. A new forecast by IDC shows how 2020 will still be a transition year for AR and VR.

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Gaming Czech Republic Microsoft AR 40

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Ambassadors.

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AR Examples Data Head Mounted Display 383

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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AR Augmented Reality Magic Leap Immersion 62

Upload VR

FEBRUARY 16, 2024

Meta Quest 3 (left) and Apple Vision Pro (right) We once asked Oculus executive Jason Rubin whether his company was considering a tethered compute model. The Unity renderer implementation of foveated rendering, on the other hand is much rougher, and in multiple Unity apps I saw very obvious and harsh artifacts, particularly on text.

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Apple Eye Tracking Hand tracking Video 144

The Ghost Howls

DECEMBER 8, 2021

Amazon sold me a moulded nylon grip for an AR-15 airsoft rifle… it was time to start work building my first development “Mule”. The name was of course inspired by “The Unity Cube” application (Image by Rob Cole). Why had they settled on this shape? Why not try something different, how about a gun grip? The Guncube.

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Controllers Haptic Hardware Simulation 506