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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode.

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR. It’s been a big few years for Apple and AR.

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A decade later, this VR treadmill is finally ready to ship

TechCrunch VR

As part of our Kickstarter campaign in 2013, one of the price tier perks was 50 Ready Player One books signed by Cline. Writing for Engadget, I noted: I stood still for a moment with my hands out so the Kinect could find me, popped the Oculus over my head and went to town. Funnily enough, [he] lives in Austin,” says Goetgeluk. “As

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Is Personal Computing’s Next Conquest Your Face?

AR Insider

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

Back in 2013 the company had announced and taken pre-orders for a $3,000 headset called the Meta Pro. While Meta has raised a considerable $73 million in venture capital to fund their ongoing development, giants like Microsoft, Magic Leap, and perhaps even Apple loom. SEE ALSO Exclusive: Meta 2 AR Demos Revealed in Full.

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A brief history of VR and AR

TechCrunch VR

In a 2013 Time interview , he briefly — and modestly — spoke of The Sword of Damocles, noting, “The name virtual reality might be applied, but it didn’t come along until ten years later.” Palmer Luckey, co-founder of Oculus VR Inc., In 2014, the social media giant purchased Oculus for nearly $3 billion.

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