2013 Apple Magic Leap Microsoft 
Road to VR
MARCH 12, 2024
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?
Road to VR
JANUARY 21, 2022
Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.
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UploadVR Between Realities podcast
OCTOBER 14, 2016
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.
AR Insider
OCTOBER 1, 2019
Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.
Road to VR
MAY 4, 2017
Back in 2013 the company had announced and taken pre-orders for a $3,000 headset called the Meta Pro. While Meta has raised a considerable $73 million in venture capital to fund their ongoing development, giants like Microsoft, Magic Leap, and perhaps even Apple loom.
TechCrunch VR
MAY 31, 2023
In a 2013 Time interview , he briefly — and modestly — spoke of The Sword of Damocles, noting, “The name virtual reality might be applied, but it didn’t come along until ten years later.” “You’ve seen some really compelling demos here,” Sergey Brin told the crowd. Glass was released for developers in February 2013 for $1,500.
EnterpriseWear
AUGUST 1, 2018
Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist.
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