Remove 2013 Remove Apple Remove Google Remove Magic Leap
article thumbnail

The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

article thumbnail

HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 358
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

Apple 268
article thumbnail

The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone.

article thumbnail

Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

AR 100
article thumbnail

Is Personal Computing’s Next Conquest Your Face?

AR Insider

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

Amazon 156
article thumbnail

XR Today Guide: What is Augmented Reality?

XR Today - Augmented Reality tag

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. How Does AR Work?