2012 Apple Microsoft Oculus 
Upload VR
JUNE 9, 2023
A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.
Road to VR
FEBRUARY 4, 2019
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. “ I had the best exit one can imagine.
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Road to VR
JULY 6, 2016
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
The Ghost Howls
NOVEMBER 19, 2023
In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. Palmer Luckey’s intuition in 2012 was realizing that with the launch of the iPhone, finally VR could have its iPhone moment (many of them, actually) and that’s how the Oculus Rift was born.
VRScout
JUNE 10, 2017
Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Microsoft has invested aggressively in the technology: it unveiled its HoloLens AR headset two years ago.
UploadVR Between Realities podcast
FEBRUARY 5, 2017
Mistakes in doing everyday business led to a $500 million verdict against Facebook’s Oculus division in a legal battle with ZeniMax. ZeniMax sued Oculus, Facebook, and well-known virtual reality leaders John Carmack and Palmer Luckey for misappropriating trade secrets after Carmack left ZeniMax’s id Software and went to work at Oculus.
TechCrunch VR
MAY 31, 2023
Palmer Luckey, co-founder of Oculus VR Inc., Photo by Kevork Djansezian/Getty Images The first Oculus Rift prototype reignited the conversation when it arrived in 2012. In 2014, the social media giant purchased Oculus for nearly $3 billion. Google revealed Glass the same year the first Oculus prototype hit the scene.
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