Road to VR

JUNE 22, 2023

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

Strategy 313

Strategy Microsoft Magic Leap Apple 313

Road to VR

MARCH 19, 2017

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market.

AR 256

AR Virtual Reality Magic Leap Samsung 256

UploadVR Between Realities podcast

NOVEMBER 13, 2016

Above: The Oculus Touch controls let you navigate independently with each hand in VR. Image Credit: Oculus. in the summer of 2011 we reached 100 million smartphone users. By the end of 2011 the freemium money exceeded premium money. Above: Samsung’s Gear 360 and Gear VR headset. Image Credit: Oculus VR.

Strategy 100

Strategy AR Technology Trends 100