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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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Magic Leap Could be a Great Strategic Acquisition

VRWorld

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Google discontinued the interface in January 2015.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Small companies like Google, and eventually people like Facebook and others, and create this revolution. And we took that company to $250-million between 2008, 2009 to 2011. So this was before Oculus.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Small companies like Google, and eventually people like Facebook and others, and create this revolution. And we took that company to $250-million between 2008, 2009 to 2011. So this was before Oculus.

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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Small companies like Google, and eventually people like Facebook and others, and create this revolution. And we took that company to $250-million between 2008, 2009 to 2011. So this was before Oculus.

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Retraining for a Post-Retirement World with VRVoice’s Bob Fine

XR for Business Podcast

In 2011, Bob launched the only printed magazine covering social media, The Social Media Monthly. One of the things that was demoed there, there was a presentation from Microsoft about the new Hololens 2. I finally — finally, after a year and a half — I got to try out the Magic Leap in Laval, and it was a good experience.