Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Strategy Microsoft Magic Leap Apple 322

Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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AR Virtual Reality Magic Leap Samsung 261

VRWorld

JULY 20, 2016

Over the next 12 months, the companies will have to decide what to do – extend the original 2004/2011 deal or expand the deal to include licensing the GeForce (Core) and potentially Quadro IP (Xeon E5). Imagination Technologies tried to sell themselves to Apple, who owns 8.5% The AMD – Intel Deal.

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Technology Mali Architecture Samsung 40