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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 313
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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market.

AR 256
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Visit the Ancient Rome in VR with Rome Reborn

The Ghost Howls

I gave a presentation of the first idea of a videodisc of the “ Plastico ” at a private conference held at Apple Computer in 1986 (my talk was published in 1998 here ). Things started to change in 2011, when the economic recovery reached the point where donors were willing to step forward once again. Rome Reborn 3.0