Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Strategy Microsoft Magic Leap Apple 318

Road to VR

MARCH 19, 2017

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market.

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AR Virtual Reality Magic Leap Samsung 258

VRScout

NOVEMBER 14, 2016

A Bluetooth-enabled controller is what sets the Daydream HMD apart from other current smartphone-powered VR headsets (the Samsung Gear VR is really the only true competitor in this quality tier, distinctly above a Cardboard-style headset). Although not as robust as the HTC Vive controllers, the wand-like controller is easy to use… and fun.

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Augmented Reality San Diego Los Angeles Construction 150