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Tech Giants Prime AR’s Headworn Era

AR Insider

I n 2007, Apple unveiled the iPhone. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Google was the first major technology company to release a head-worn computer when it introduced Google Glass in 2013. Google paused Glass in 2015 and rejiggered it for business users.

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Will Covid-Era Urgency Accelerate AR?

AR Insider

Google Trends indicates a smaller impact for the term “Augmented Reality,” while “Remote Support” shows much stronger relevance. Zoom leaves Microsoft miles behind with Skype and teams. Apple completely turned the mobile age upside down in 2007, Microsoft shaped the way we work on computers.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

In fact, Apple’s patents in this field tell us that the company has been thinking about immersive wearables for a long time; patents filed at least as far back as 2007 show a device that looks much like the VR headsets we see today. See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook. Acquisitions.

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A Brief History of VR

VeeR VR

After its 2007 release of google Street View, in 2010, google introduced stereoscopic 3D mode for Street View. It was also in 2010 that 18-year-old Palmer Luckey created the first prototype of Oculus Rift, the famous VR headset. Two years later, in 2014, Facebook bought Oculus VR company for 2 billion USD.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? And then slowly and surely, we picked up the business up to 2007, 2008. So this was before Oculus. They see the value.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? And then slowly and surely, we picked up the business up to 2007, 2008. So this was before Oculus. They see the value.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator -- millions of dollars simulator -- to now we can buy an Oculus Quest for 500 bucks? And then slowly and surely, we picked up the business up to 2007, 2008. So this was before Oculus. And very much VR has been like AI.

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