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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Could we be in for another ‘Zune moment’?

Strategy 345
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Top 50 Asian Virtual Reality-Augmented Reality Leaders,Evangelists, Investors & Influencers

XROM

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs.