Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Could we be in for another ‘Zune moment’?

Strategy 346

Strategy Microsoft Magic Leap Apple 346

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. Force Multiplier.

Immersion 255

Immersion San Francisco Construction Google 255

ARVR

NOVEMBER 16, 2021

While on the topic of acquisitions Facebooks takeover of Oculus initially was somewhat hostile with internal disputes between Oculus founders and Zuckerberg and his leadership team. On the surface it would appear that VR / AR adoption is rising steadily.

Magic Leap 130

Magic Leap Augmented Reality Technology AR 130

XROM

JULY 18, 2021

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52