Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed
XR for Business Podcast
JUNE 23, 2020
Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.
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