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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

Magic Leap also announced last Tuesday its long-awaited mixed reality (MR) headset, the Magic Leap 2, would begin selling on 30 September across the United States, Canada, United Kingdom, and others. Unity To Boost Advert ROI with IronSource Debut. Unity To Boost Advert ROI with IronSource Debut.

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Apple to Reportedly Release Vision Pro XR Headset in March

XR Today - Mixed Reality tag

Apple successfully built its own processors, but the company’s in-house technologies team has a lot more to design, including cameras and screens. It will initially enter markets in the United States and release later in Canada and the United Kingdom.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies. Additionally, the experience has debuted ahead of Black History month in the United Kingdom, which takes place for the month of October.

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XR to Retell Tale of Saudi Arabia, Midwam CEO Says

XR Today - Mixed Reality tag

Midwam, a startup company from Saudi Arabia, joined the Immerse Global Summit (IGS) 2022 Europe on Thursday to discuss how the Middle Eastern nation facilitated digital storytelling by tapping innovative, immersive technologies. Khalid al-Muawad, Chief Experience Officer at Midwam.

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Magic Leap’s Peggy Johnson Joins Wharton School Metaverse Programme

XR Today - Mixed Reality tag

Peggy Johnson, Magic Leap’s Chief Executive , joined an interview in the Metaverse for a new online university programme on the role of spatial technologies in supporting the global economy. Johnson also added in the second half of the course how firms explore augmented reality (AR) technologies for their operations.

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Apple is Prepping Retail Stores for Vision Pro Debut

XR Today - Mixed Reality tag

Like with its current technology lineup, Apple’s in-store retailer workers are renowned for their expertise in the firm’s product portfolio, such as iPhones and Macs. The device will initially enter markets in the United States and release later in Canada and the United Kingdom.

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Snap Lens Upgraded with Ray Tracing Tools

XR Today - Augmented Reality tag

The world’s first adopter of the technology, Tiffany & Co, has begun using Snap’s Ray Tracing with its Snapchat-based Tiffany Lock Lens. The Saatchi Gallery in London, United Kingdom hosted the event, transforming the building’s exterior into a massive Tiffany jewel.

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